Home/Insights/Industries/Apparel & Accessories/Fashion and Accessories E-commerceIndustry Intelligence — Apparel & Accessories — Apr 2026

Fashion and Accessories E-commerce

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Designer and contemporary fashion apparel, accessories, and footwear available across multiple price points. Styles range from affordable to luxury brands.

123M

Revenue
Apr 26

37M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

15+

Retailers
Tracked

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Fashion and Accessories E-commerce Annual Revenue and Growth

Fashion and Accessories E-commerce's aggregate online sales across tracked retailers amounted to $1.69B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$1.69B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Fashion and Accessories E-commerce monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Fashion and Accessories E-commerce

BY REVENUE

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Fashion and Accessories E-commerce revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

77%

Mobile

23%

Fashion and Accessories E-commerce performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Fashion and Accessories E-commerce traffic channels

Identify the top traffic channels driving growth across Fashion and Accessories E-commerce retailers, and see how channel performance has shifted over time.

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Fashion and Accessories E-commerce Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fashion and Accessories E-commerce retailers, with performance tracked over time.

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Fashion and Accessories E-commerce top markets

Explore the key markets for Fashion and Accessories E-commerce — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Fashion and Accessories E-commerce retailer rankings

See how retailers rank within Fashion and Accessories E-commerce and worldwide by revenue, traffic and growth.

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