GRIPS CUSTOMERS & RESEARCH PARTNERS
Everyday carry items including pocket knives, multi-tools, wallets, keychains, flashlights, and portable personal accessories for practical daily use and emergency preparedness.
17M
8.6M
1.0-1.5%
$100-200
50+
Everyday Carry's aggregate online sales across tracked retailers amounted to $305M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 54% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Everyday Carry retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Everyday Carry retailers, with performance tracked over time.
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