Home/Insights/Industries/Apparel & Accessories/Discount Apparel and FootwearOnline Industry Intelligence — Apparel & Accessories — May 2026

Discount Apparel and Footwear

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Discounted footwear and apparel including sneakers, boots, and casual clothing for men, women, and children.

193M

Revenue
May 26

88M

Sessions
May 26

2.0-2.5%

Conv. rate
May 26

$0-100

AOV
May 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Discount Apparel and Footwear Annual Online Revenue and Growth

Discount Apparel and Footwear's aggregate online sales across tracked retailers amounted to $1.7B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$1.7B

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

Discount Apparel and Footwear monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 11% from Dec to May.

Monthly revenue

Indexed values, 0-100

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Top products in Discount Apparel and Footwear

BY REVENUE

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Discount Apparel and Footwear revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

59%

Mobile

41%

Discount Apparel and Footwear performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Discount Apparel and Footwear traffic channels

Identify the top traffic channels driving growth across Discount Apparel and Footwear retailers, and see how channel performance has shifted over time.

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Discount Apparel and Footwear Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Discount Apparel and Footwear retailers, with performance tracked over time.

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Discount Apparel and Footwear top markets

Explore the key markets for Discount Apparel and Footwear — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Discount Apparel and Footwear retailer rankings

See how retailers rank within Discount Apparel and Footwear and worldwide by revenue, traffic and growth.

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