GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom wristbands and promotional merchandise in various materials including silicone, cloth, and tyvek for events, fundraisers, and brand awareness.
3.44M
388K
4.0-4.5%
$200-300
10+
Custom Wristbands and Promotional's aggregate online sales across tracked retailers amounted to $26M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 132% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
84%
Mobile
16%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom Wristbands and Promotional retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Wristbands and Promotional retailers, with performance tracked over time.
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