GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom stickers, decals, vinyl products, and labels for personal, business, and promotional use with personalization and quick delivery options.
10M
1.29M
3.0-3.5%
$200-300
15+
Custom Stickers and Promotional's aggregate online sales across tracked retailers amounted to $104M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 6% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
85%
Mobile
15%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom Stickers and Promotional retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Stickers and Promotional retailers, with performance tracked over time.
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