GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable apparel and merchandise including personalized t-shirts, hoodies, hats, and accessories with embroidery and printing.
21M
5.5M
1.0-1.5%
$200-300
20+
Custom Embroidery and Personalized Apparel's aggregate online sales across tracked retailers amounted to $309M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
79%
Mobile
21%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Custom Embroidery and Personalized Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Embroidery and Personalized Apparel retailers, with performance tracked over time.
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