GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom and personalized apparel including t-shirts, hoodies, hats, and promotional merchandise that can be customized with designs or logos for businesses and events.
126M
23M
2.0-2.5%
$200-300
100+
Custom Apparel and Promotional's aggregate online sales across tracked retailers amounted to $1.41B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 1% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
78%
Mobile
22%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Custom Apparel and Promotional retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Apparel and Promotional retailers, with performance tracked over time.
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