GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable apparel including t-shirts, hoodies, and personalized items with user-created or artist designs.
86M
19M
2.0-2.5%
$200-300
20+
Custom Apparel and Personalized's aggregate online sales across tracked retailers amounted to $925M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 10% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Custom Apparel and Personalized retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Apparel and Personalized retailers, with performance tracked over time.
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