GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom-designed clothing and merchandise with personalized artwork and branding, including apparel, accessories, and home goods from independent artists and creators.
105M
35M
1.5-2.0%
$100-200
40+
Custom Apparel and Merchandise's aggregate online sales across tracked retailers amounted to $1.23B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 12% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Custom Apparel and Merchandise retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Apparel and Merchandise retailers, with performance tracked over time.
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