GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom-branded apparel, personalized clothing, and blank garments designed for business promotions and special event customization.
39M
7.5M
1.5-2.0%
$200-300
40+
Custom and Blank Apparel's aggregate online sales across tracked retailers amounted to $466M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 9% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
81%
Mobile
19%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Custom and Blank Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom and Blank Apparel retailers, with performance tracked over time.
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