GRIPS CUSTOMERS & RESEARCH PARTNERS
Graphic t-shirts, hoodies, and casual apparel featuring artistic designs, pop culture, and custom printing.
11M
5.8M
2.0-2.5%
$0-100
30+
Casual Graphic Apparel's aggregate online sales across tracked retailers amounted to $175M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 48% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
57%
Desktop
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Casual Graphic Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Casual Graphic Apparel retailers, with performance tracked over time.
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