GRIPS CUSTOMERS & RESEARCH PARTNERS
Basic t-shirts, hoodies, sweatshirts, and casual apparel in various colors and styles. Provides affordable, comfortable everyday clothing for general consumers.
10M
4.12M
2.5-3.0%
$0-100
20+
Casual and Basic Apparel's aggregate online sales across tracked retailers amounted to $116M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 5% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Casual and Basic Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Casual and Basic Apparel retailers, with performance tracked over time.
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