GRIPS CUSTOMERS & RESEARCH PARTNERS
Beachwear and surf apparel including swimsuits, board shorts, rash guards, hoodies, and casual accessories designed for water sports and beach activities.
530K
242K
1.5-2.0%
$100-200
10+
Beach and Surf Apparel and Accessories's aggregate online sales across tracked retailers amounted to $8.5M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 30% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
85%
Mobile
15%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Beach and Surf Apparel and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beach and Surf Apparel and Accessories retailers, with performance tracked over time.
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