GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable blank apparel and promotional clothing including t-shirts, hoodies, hats, and bags for personal or business use.
26M
7.2M
1.5-2.0%
$200-300
50+
Apparel and Custom Clothing's aggregate online sales across tracked retailers amounted to $349M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
77%
Mobile
23%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Apparel and Custom Clothing retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Apparel and Custom Clothing retailers, with performance tracked over time.
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