GRIPS CUSTOMERS & RESEARCH PARTNERS
Alternative and gothic fashion apparel, band merchandise, and accessories appealing to alternative subcultures and fandoms.
27M
17M
2.0-2.5%
$0-100
20+
Alternative Fashion and Gothic Apparel's aggregate online sales across tracked retailers amounted to $362M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
69%
Desktop
31%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Alternative Fashion and Gothic Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Alternative Fashion and Gothic Apparel retailers, with performance tracked over time.
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