GRIPS CUSTOMERS & RESEARCH PARTNERS
Alternative fashion including gothic, tattoo-inspired, and cyberpunk-themed apparel and accessories.
2.48M
1.83M
1.0-1.5%
$100-200
10+
Alternative Fashion and Apparel's aggregate online sales across tracked retailers amounted to $32M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 19% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Mobile
72%
Desktop
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Alternative Fashion and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Alternative Fashion and Apparel retailers, with performance tracked over time.
Other
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850+ retailers tracked
Women's Fashion and Accessories
850+ retailers tracked
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650+ retailers tracked
Fashion and Lifestyle
500+ retailers tracked
Footwear
450+ retailers tracked
Fashion Jewelry and Accessories
450+ retailers tracked
Contemporary Women's Fashion
450+ retailers tracked
