GRIPS CUSTOMERS & RESEARCH PARTNERS
Gothic, punk, and alternative fashion apparel including edgy clothing, accessories, costumes, boots, and subculture-inspired merchandise for alternative fashion enthusiasts and collectors.
27M
18M
2.0-2.5%
$0-100
50+
Alternative Fashion and Accessories's aggregate online sales across tracked retailers amounted to $359M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
65%
Desktop
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Alternative Fashion and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Alternative Fashion and Accessories retailers, with performance tracked over time.
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