GRIPS CUSTOMERS & RESEARCH PARTNERS
Alpaca wool apparel and accessories including sweaters, scarves, socks, blankets, and home décor items made from high-quality alpaca fiber.
1.08M
218K
1.5-2.0%
$200-300
10+
Alpaca's aggregate online sales across tracked retailers amounted to $10M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
86%
Mobile
14%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Alpaca retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Alpaca retailers, with performance tracked over time.
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