GRIPS CUSTOMERS & RESEARCH PARTNERS
Alpaca wool apparel and accessories including sweaters, scarves, socks, blankets, and home décor items made from high-quality alpaca fiber.
437K
187K
1.0-1.5%
$200-300
10+
Alpaca's aggregate online sales across tracked retailers amounted to $10M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 57% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
85%
Mobile
15%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Alpaca retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Alpaca retailers, with performance tracked over time.
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