Home/Insights/Industries/Apparel & Accessories/Active LifestyleIndustry Intelligence — Apparel & Accessories — Apr 2026

Active Lifestyle

Start benchmarking for free
Sign in with Google

Athletic and fitness accessories including belts, bands, compression gear, and performance-driven apparel for active pursuits and workouts.

661K

Revenue
Apr 26

247K

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Active Lifestyle Annual Revenue and Growth

Active Lifestyle's aggregate online sales across tracked retailers amounted to $7.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$7.4M

Annual growth forecast

2025/2026

10-20%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Active Lifestyle monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 15% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Active Lifestyle

BY REVENUE

Get access to full product performance analysis

Active Lifestyle revenue by device

BY REVENUE

Share of industry revenue split across devices.

Mobile

51%

Desktop

49%

Active Lifestyle performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Gain even more insights with the Grips app

Active Lifestyle traffic channels

Identify the top traffic channels driving growth across Active Lifestyle retailers, and see how channel performance has shifted over time.

Sign in with Google

Active Lifestyle Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Active Lifestyle retailers, with performance tracked over time.

Sign in with Google

Active Lifestyle top markets

Explore the key markets for Active Lifestyle — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Active Lifestyle retailer rankings

See how retailers rank within Active Lifestyle and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved